Super Snouts
Email | Social | Illustration
Super Snouts is a functional, science-driven DTC pet wellness brand focused on health-forward products and clear education. Over multiple years, I worked on Super Snouts as part of a small in-house creative team, supporting the brand across email, packaging, paid media, social, and e-commerce.
This case study highlights ongoing brand system and campaign work created to balance credibility, clarity, and warmth.
My Role
I owned visual design, email campaigns, and illustration systems across Super Snouts’ digital touchpoints. Working closely with marketing and leadership teams, I translated complex product benefits into clear, accessible visuals while maintaining a cohesive and trustworthy brand presence.TEAM: Rhea Duckworth, Jessica Peña | PHOTOGRAPHY: Elena Mudd
Scope of Work
- Email & lifecycle campaign design (Klaviyo)
- Packaging design and print support
- Educational illustration systems
- Paid media and social creative
- E-commerce visuals and product education
- Art direction support and photo post-production
The Challenge
Super Snouts needed to communicate functional, health-focused benefits without feeling clinical or cold. The challenge was creating visuals that felt trustworthy and informative, while still remaining approachable and visually consistent across high-volume marketing channels.
Social Content
The Solution
I helped develop structured visual systems that prioritized clarity and hierarchy, using illustration selectively to support education and soften complex information. Packaging and digital assets were designed to feel confident and science-forward, while still aligning with the broader Antelope Pets brand ecosystem.This system-based approach allowed the brand to scale marketing output while maintaining credibility and visual cohesion.