My Perfect Pet
Email | Social | Branding | Web
My Perfect Pet is a personalization-focused DTC brand centered around celebrating the bond between people and their pets. Over several years, I worked on the brand across email, illustration, paid media, and e-commerce, creating visuals that balanced emotional storytelling with performance-driven marketing.
My Role
I led visual design and illustration across My Perfect Pet’s digital marketing channels. My work focused on creating assets that felt personal, heartfelt, and knowledgable, while still functioning effectively within lifecycle and paid campaigns.TEAM: Rhea Duckworth, Jessica Peña | PHOTOGRAPHY: Elena Mudd
Scope of Work
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Email & lifecycle campaign design (Klaviyo)
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Illustration-driven campaign concepts
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Paid media and social creative
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E-commerce visuals and product storytelling
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Custom illustration elements supporting personalization
The Challenge
Because My Perfect Pet is rooted in emotional connection and science, the brand needed visuals that felt genuine and personal, not templated or overly commercial. At the same time, creative had to perform within high-frequency marketing channels like email and paid media.
The Solution
I leaned heavily into illustration and fun scientific storytelling to humanize the brand, creating assets that felt personal and informative while remaining scalable. By developing illustration styles and visual frameworks that could flex across campaigns, the brand maintained emotional resonance without sacrificing efficiency.This approach helped reinforce My Perfect Pet’s identity as a thoughtful, healthy brand centered on connection.