My Perfect Pet
Email | Social | Branding | Web
My Perfect Pet is a line of fresh, lightly cooked pet food that comes in pre-portioned sachets, ready to thaw and serve. The Antelope creative team was tasked in a light re-brand when Antelope first acquired the brand.
That meant a brand new email suite, social media designs, website, and illustrations.
The original My Perfect Pet packaging had brightly color-coordinated packaging to go with each recipe. The bold solid colors were the basis for the new design to help highlight the freshness of real ingredients.
TEAM: Rhea Duckworth, Jessica Peña | PHOTOGRAPHY: Elena Mudd