Maddy 
Brookes

Gigi

Email | Branding
Gigi de la Mer is an Irish supplement brand targeting women who suffer from hormonal side effects and those who are on their pregnancy journies. The brand is fun and light, but also backed by science.

My Role

For this client, I created brand guidelines (loosely based on their existing website) that would translate across all their email flows. I created initial templates (seen above) that were cohesive but also separated the emails into three categories: general emails from the brand, hormonal-blend-specific emails, and pre-conception and pregnancy-spefific emails, as well as specific blocks that could be adjusted and reused throughout all flow emails. Eventually, Gigi was so happy with the designs that they implemented some of the aspects into their website as well.

Gigi’s needed a full work up of their email presence with little branding to work from. They needed strong guidelines that felt true to their messaging and highlighted their products and packaging in a fresh and engaging way. This would lead to creating over 50 flow emails.