Bocce’s
Email | Social | Illustration | Packaging | Art Direction | E-comm
Bocce’s Bakery is a playful, design-forward DTC pet brand known for its personality-led packaging and strong lifestyle presence. For over 3 years, I worked on Bocce’s as part of a small in-house creative team, contributing to and leading visual design across email, packaging, paid media, social, and e-commerce.
This page highlights a curated selection of work created across campaigns, product launches, and evergreen brand assets.
My Role
I owned and evolved visual systems for Bocce’s across digital and physical touchpoints, with a strong focus on illustration and brand consistency. Working closely with marketing and leadership, I helped translate campaign ideas into cohesive, scalable creative that could move quickly while staying distinctly on-brand.TEAM: Rhea Duckworth | Photography: Elena Mudd
Scope of Work
- Email & lifecycle campaign design (Klaviyo)
- Packaging design and production support
- Illustration systems for marketing and packaging
- Paid media and social creative
- E-commerce visuals and product storytelling
- Art direction support and photo post-production
The Challenge
Bocce’s creative needed to feel fun, playful, and instantly recognizable, while still performing across high-volume marketing channels. The challenge was balancing playful illustration and bold visuals with clarity, scalability, and speed, particularly across email and paid media.