Antelope
Email Campaings | Illustration Systems | Social Content | Web Design | Product Launches
Antelope Pets is a multi-brand DTC pet company. Over three years, I worked as part of a small in-house creative team supporting six distinct brands, each with its own audience, tone, and product line. I was promoted from Junior Designer to Lead Digital Designer, owning visual systems and illustration across digital marketing, packaging, and e-commerce.
My Role
I led visual direction, email campaigns, and illustration systems across multiple brands, partnering closely with marketing,
e-commerce, and leadership teams. My focus was on building cohesive, scalable visual languages that could flex across campaigns while remaining brand-consistent.
TEAM: Rhea Duckworth, Jessica Peña | PHOTOGRAPHY: Elena Mudd
Scope of Work
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Email & lifecycle campaign design (Klaviyo)
- Packaging systems (concept → print)
- Illustration systems used across channels
- Paid media and social creative
- E-commerce assets and site visuals
- Art direction and photoshoot post-production
The Challenge
Each brand needed to feel distinct while sharing internal processes and production timelines. The challenge was designing visual systems that could:
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Scale across frequent campaign cycles
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Adapt to different brand voices
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Maintain consistency across email, packaging, and paid media
All while moving quickly within a lean creative team.
The Solution
I developed modular visual and illustration systems for each brand, combining illustration, typography, color, and photography guidelines that could be reused and evolved over time. This allowed marketing teams to move faster while keeping the work cohesive and on-brand.
Illustration played a key role in adding warmth and personality, particularly for packaging and email, where it helped differentiate products in a crowded DTC space.
Illustration played a key role in adding warmth and personality, particularly for packaging and email, where it helped differentiate products in a crowded DTC space.
Impact
- Supported visual execution across six DTC brands
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Established illustration systems reused across packaging and marketing
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Increased creative consistency across lifecycle and paid channels
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Helped streamline production within a small creative team