Antelope
Email | Illustration | Social | Web
Antelope is a famiy of brands that brings comprehensive and dependable pet care to all pet parents and their pets.Their mission is to elevate the standards of pet care and to create a place for pet parents to easily access high-quality, effective, and trusted products so our pets can live long and vibrant lives.
Antelope came into being in 2023 as a whole new entity in pet care, starting with the creation of their website www.antelopepets.com. This was an ambitious endeavour by the whole marketing and e-commerce team. The creative team was tasked with designing the website and the brand as a whole. Brand new email templates and illustrations helped differentiate the parent of Antelope from its adopted brands and act as a convergence for all the brands together as well as information for pet parents in general.
The brand is fun but minimalistic, informative but accessible.
TEAM: Rhea Duckworth, Jessica Peña | PHOTOGRAPHY: Elena Mudd